Hugo Bertrand — I treat each listing as a scoped workstream (4 public offers right now). A fair sample of my tone is “Online Reputation Audit (One Brand)”.

If you want to see how I write, open “Online Reputation Audit (One Brand)” first.

Start with “Online Reputation Audit (One Brand)”; “Homepage Proof Strip Copy Kit” is the sibling format when you need another angle. Revisions are part of higher-ticket work; kits are tighter.