Personal Brand Feedback Asset Map

A personal brand already holding reviews still has to decide where each quote belongs, because each place has a different reader. The map places the assets: which quotes belong on the site, which belong in a talk or a pitch, which belong in an email, and which should stay unused because they speak to the wrong person. Reviews, the places already in use, and the audience for each place fill the blanks. A quote that earns a slot on the site may be wrong for a cold pitch. The map stops before inventing new proof. That’s the point of the sorting: the same comment, aimed with care, rather than pasted everywhere.