Email Flow: Feedback to Referral to Repeat

Three short emails can ask for a review, then a referral, then another purchase, and still sound considered rather than casual. Each email does only one of those jobs, in a few lines that carry the whole ask without a warm-up paragraph. Product, who bought, and what a review or a referral is allowed to say belong in the brief, including anything a short line must not imply. Send them in that order: review first, referral next, repeat last. Keep the referral email from repeating the review ask. A short note that tries to do two jobs usually does neither, and sounds careless while it fails.