Brand Management Hype vs Reality Messaging Kit

A company being described in terms it cannot defend. The kit gives replies that separate the public claim from what is actually true, in clean sentences and without a preamble. Emails and scripts are different jobs. The review or the article, plus the facts the company can confirm, are enough. A reply that sneaks in a new boast comes out. Context that should not be public stays in the notes rather than in the reply. The response should be short enough to post and specific enough that it is obviously about this claim and not about reputation in general alone.