I’ll create a practical style guide for handling online reviews so every response sounds consistent, calm and on-brand. Your team will know exactly how to reply to 1-star complaints, 5-star praise and everything in between.

What you get
• 1 review response style guide of about 8–12 pages
• Clear rules for tone of voice in positive, neutral and negative reviews
• 10–15 plug-and-play response templates for common situations
• Example replies for major platforms such as Google, Facebook, TripAdvisor or Trustpilot
• Simple do/don’t list to avoid legal, privacy or escalation risks

How it works
• You share your brand guidelines, 20–50 sample reviews and current replies
• I analyse patterns, strengths and problems in your existing responses
• I draft the guide with rules, templates and examples tailored to your channels
• You review, request tweaks and approve the final version
• You roll it out to your team and monitor CSAT, reply time and review trends