Your verbal identity is how your brand sounds everywhere it speaks. I’ll define a complete verbal identity system so everyone on your team knows how to write in a way that feels recognisably “you”.

What you get
• Core voice characteristics with clear do’s and don’ts
• Guidance on tone shifts for different contexts (sales, support, social, etc.)
• Messaging pillars and key phrases to reuse across channels
• Examples of on-brand vs off-brand copy for common scenarios
• Recommendations for how to apply the system in day-to-day content
• Verbal identity document that can sit alongside your visual guidelines

How it works
• You share your brand strategy, audience info and existing content
• I review current copy to understand your implicit voice and gaps
• I design the structure of your verbal identity system
• I write the guidelines and illustrative examples
• You review with stakeholders and I refine the document based on feedback