Ethical Feedback Outreach Playbook

Asking for reviews goes wrong when the note hides an incentive, presses a happy customer, or tells them which words to type. Teams keep doing it because the boundary was never written down. It lived as a habit in whoever sent the last request, so the next sender guesses.

This playbook puts the solicitation in writing. It covers who may be asked, what the note may say, what must never be offered, and how to present feedback once it arrives. Product, the channels in use, and any rule already followed fill the blanks. A line that scripts the review stays out.