Stories & Updates

The sales funnel is a fundamental concept in marketing that illustrates the hypothetical path of a consumer toward purchasing a product or service.

Traditionally, negative reviews are perceived as a direct threat to image, sales, and trust. Ignoring or carelessly responding to criticism can have catastrophic consequences for a business. Studies show that even one negative review can significantly impact conversion.

The relationship between reviews and ratings is one of the most powerful tools for boosting conversion in modern marketing. Neither of these elements works at maximum efficiency on its own. Analysis shows that their synergy has the strongest impact on conversion.

Traditional advertising, based on a one-way communication flow, is losing its effectiveness. In its place, trust-oriented marketing is coming to the forefront, built on authentic opinions from real people.

In the context of e-commerce, where there is no physical contact with the product, the product description plays a decisive role in the sales process. Buyers rely entirely on photos and written descriptions to get all the necessary information and make an informed purchase decision.

Reviews are an extremely powerful tool for influencing consumer behavior, as they not only create a sense of trust but also confirm the correctness of a customer’s choice. They significantly enhance confidence in a product or service when consumers see that others approve of it.