That small pop-up on your site can be a powerful list-building tool. I’ll write concise, on-brand copy for your pop-up or lead magnet offer that captures attention quickly and makes it feel worth handing over an email address.

What you get
• Clear positioning of your lead magnet or offer in one strong line
• Headline and supporting line(s) for the pop-up or slide-in
• Benefit-focused bullet points or microcopy that explain why to sign up
• Call-to-action button text that feels inviting, not pushy
• Optional copy for an additional state (e.g. exit-intent or mobile variant)

How it works
• You share your website, lead magnet details and main goal for sign-ups
• I review your brand voice and where the pop-up will appear
• I write pop-up copy options and organise them in a simple document
• You review, pick favourites and request small tweaks if needed
• I finalise the wording so your designer or developer can implement it