Emotional Fundraising Appeal Letter
I’ll write a story-driven fundraising appeal that focuses on 1 vivid human story, not just statistics, so donors feel moved to give right now.
What you get
• 1 fundraising appeal of about 700–1,000 words for email or direct mail
• Clear narrative centred on 1 person or family your organisation helps
• Strong opening hook, middle tension and hopeful resolution
• Specific ask amounts or giving levels tailored to your donor base
• 2–3 short sidebars or PS options for matching gifts, monthly giving or deadlines
How it works
• You share background stories, impact numbers and donor audience details
• I review past appeals and identify what has worked best
• I draft the appeal and highlight places to add photos or quotes
• You review, request edits and send it to your list or mail house