Value Proposition Copy

Value Proposition Copy

Your value proposition should clearly explain why customers should choose you instead of alternatives. I’ll work with you to define a sharp, benefit-led promise and turn it into copy you can reuse across your website and marketing.

 

What you get
• Clarified core value proposition in one main statement
• Supporting sub-statements that highlight key benefits
• Short and long versions for different placements
• Notes on how your value differs from competitors
• Recommendations for where to use the message (hero, ads, decks)

 

How it works
• You share your offer, audience and main competitors
• I review your existing messaging and positioning
• I develop several value proposition options and variations
• You choose favourites and give feedback
• I refine everything into a final value proposition package

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