User Research & Copy Testing Plan
I’ll design a lean but effective user research and copy testing plan so you can stop guessing which messages work and start making data-informed decisions.
What you get
• Testing objective and 2–3 key questions you want answered
• Research approach recommendation (for example 5–8 interviews, survey, or A/B tests)
• Interview or survey scripts including 10–20 core questions
• Copy variants to test, such as 2–3 headlines, value propositions or CTAs
• Step-by-step plan covering recruitment, timeline and tools
• Simple framework for analysing results and deciding which copy to keep
How it works
• You share your product, audience segments and current copy challenges
• I review your funnel, analytics and previous tests if available
• I design the research and testing plan and draft all scripts and variants
• You run the sessions or experiments, then use the framework to interpret findings