A vague value proposition costs you clicks and sales. I’ll refine your unique selling proposition (USP) into a sharp, 1–2 sentence message you can reuse on your home page, ads and sales pages.

What you get
• Quick audit of your current USP placements on up to 5 key assets (home page, ads, pitch deck, etc.)
• Competitive scan of 3–5 direct competitors to see how they position similar offers
• 3 refined USP options written in 1–2 sentences each, plus 1 short tagline variant
• Notes on which version to use on your home page, hero banners and paid ads
• Simple testing ideas (A/B headline test, 2 ad variants, 1 landing page) so you can measure impact

How it works
• You share your main offer, target audience, price range and current USP
• I review your materials and competitor messaging to spot overlaps and gaps
• I draft multiple USP options that emphasise clear outcomes and differentiation
• You review, choose your primary USP, request tweaks if needed
• You roll out the new USP across key touchpoints and track changes in CTR and sign-ups