Publishing random posts makes social media exhausting. I’ll help you define a small set of content pillars so every post has a purpose and fits into a bigger strategy.

What you get
• Discovery on your brand, audience and business goals for social media
• Definition of 3–5 core content pillars that cover your main themes
• Description of each pillar with examples of post types and angles
• Draft weekly or monthly mix showing how often to post under each pillar
• Simple guidelines you can share with your team or freelancers

How it works
• You share your current social profiles, analytics (if available) and goals
• I review what you already post and what performs best
• I create the pillar framework and example topic ideas
• You review, request changes and align it with your internal plans
• You use the framework to plan future content more quickly and strategically