I’ll create the messaging foundation for your next paid social campaign, combining 3 copy variations with clear creative direction so your ads look and sound like they belong to the same high-performing concept.

What you get
• Campaign concept with 1 central idea and 2 supporting angles
• Copy for 3 ad variations including primary text, headline and description
• Notes for visuals covering layout, focal point and 2–3 suggested assets or shot types
• Recommendations for audience segments and funnel stage for each variation
• Simple testing matrix showing which 2–3 ad pairs to test first

How it works
• You share your offer, budget, target platforms and previous ad results
• I review your landing page, pixel events and 3–5 competitor ads
• I define the campaign concept and write 3 on-brand copy routes
• You review, choose favourites and request small adjustments
• You hand the package to your media buyer or designer and start testing creatives