I’ll design a focused PR strategy for your product launch so you know exactly what to say, who to pitch and when, instead of sending random press releases and hoping for coverage.

What you get
• Core messaging framework with 3–5 key story angles
• Target media list strategy with 3 tiers of outlets and journalist profiles
• 3-month timeline of PR activities covering pre-launch, launch and post-launch
• Ideas for 3–6 creative pitches, stunts or data stories to stand out
• Short briefing document you can share with your internal team or PR agency

How it works
• You share product details, target markets, budget and launch dates
• I review your brand, competition and any existing PR assets
• I build the strategy plan and outline the actions and responsibilities
• We go through the plan together, you request refinements and then execute