Instead of disconnected blog posts, you can organise content around one strong pillar topic. I’ll design a pillar page and topic cluster strategy that gives search engines and readers a clear map of what you’re an expert in.

What you get
• Definition of one core pillar topic aligned with your offers and audience
• Outline for a comprehensive pillar page that can support many internal links
• List of 6–10 supporting cluster content ideas connected to the pillar
• Basic keyword plan and internal linking recommendations across the cluster
• Notes for writers and designers on structure, depth and calls-to-action

How it works
• You share your website, current content and SEO priorities
• I review your existing articles and competitors’ coverage of the topic
• I create the pillar structure and cluster plan in a clear document
• You review, adjust priorities and assign pieces to your team or freelancers
• You build out the cluster over time using the strategy as a roadmap