Pillar Page Content Strategy
A strong pillar page can anchor an entire topic in search and in your content library. I’ll design the strategy for one pillar page and its supporting cluster so you know exactly what to create.
What you get
• Topic and intent definition for one main pillar page
• Outline for the pillar page sections, including key subtopics and CTAs
• List of 5–7 supporting articles or resources that should link to the pillar
• Basic keyword and internal linking plan across the cluster
• Notes for writers and designers on structure, depth and tone
How it works
• You share your niche, site, current content and SEO goals
• I review what you already have and competing content around the topic
• I design the pillar-and-cluster structure and create detailed outlines
• You review, adjust priorities and assign pieces to your team
• Your writers use the strategy to build a cohesive, high-performing content hub