Unwanted search results can damage trust long after the original issue. I’ll design a strategic plan to build and promote positive content so, over time, those negative links are pushed down by stronger, more relevant pages.

What you get
• Review of current search results for your key branded queries
• Assessment of which negative results can be influenced or countered
• Strategy for creating and optimising positive, authoritative assets
• Recommendations for platforms, profiles and PR that support your goals
• High-level expectations on timelines and what this type of work can realistically achieve

How it works
• You share your main search terms, constraints and desired outcomes
• I analyse your existing web presence and the current results landscape
• I develop a multi-pronged content and optimisation strategy
• You review the plan with your internal team or advisors and request tweaks
• I refine the strategy and you implement it over time with your chosen partners or team