Brand Messaging & Positioning Map
Standing out in a crowded market starts with clear messaging. I’ll build a practical framework that explains who you are, who you serve and why you’re different, so your team can speak with one consistent voice.
What you get
• Core positioning statement that summarises your place in the market
• Audience overview with key segments and their main pains and priorities
• Messaging pillars that support your positioning across channels
• Short elevator pitch versions for conversations and intros
• Notes on how to adapt messaging for website, sales and social
How it works
• You share your offers, competitors, current copy and strategic goals
• We clarify your target customers and what makes you distinct
• I develop the positioning and messaging framework and send a draft
• You review with stakeholders and request adjustments
• I refine the framework into a shareable document for your team