A memorable ad campaign needs one strong story at its core. I’ll develop the narrative concept that ties your creative together so every ad feels like part of the same idea instead of disconnected messages.

What you get
• Clarified campaign objective, audience and positioning
• Central narrative concept or “big idea” for the campaign
• Key message pillars and emotional hooks to guide all executions
• Example taglines, headlines or short scripts that bring the concept to life
• Suggestions for how the narrative stretches across channels (social, display, video, OOH, etc.)

How it works
• You share your product, brief, target audience and media mix
• I review your past campaigns, competitors and any research you have
• I explore several directions and then refine the strongest narrative concept
• I present the concept, message pillars and sample lines in a clear document
• You review with your creative/media team and request refinements if needed