I’ll create a concise win-back campaign of 4 emails aimed at customers who have gone quiet, moving them from gentle reminder to a clear, time-bound offer.

What you get
• 4-email sequence for lapsed customers or subscribers
• Email 1: “We miss you” check-in with value reminder
• Email 2: Helpful content, quick survey or preference update option
• Email 3: Strong incentive or bonus with deadline
• Email 4: Last-chance reminder and graceful goodbye path
• Subject line options (2–3 per email) and basic timing suggestions

How it works
• You define what “lapsed” means (for example no purchase in 90 days) and share your ESP
• I review your current emails, offers and customer segments
• I write the 4 emails and subject line options in your brand voice
• You review, request revisions and then set up automation in your email platform