Customer Segmentation & Email Copy
Not sure which customers deserve their own tailored messaging? I’ll help you define a basic segmentation model and craft 1 focused campaign for a high-value segment so your emails feel more relevant and effective.
What you get
• Simple segmentation map covering 3–5 key customer groups
• Recommended primary segment to prioritise with clear selection rules
• Persona-style summary for that segment’s pains, goals and objections
• Targeted email sequence outline and copy for 1–3 emails to that group
• Suggestions for metrics and simple A/B tests to measure impact
How it works
• You share existing data, CRM fields and examples of past campaigns
• I analyse patterns in behaviour, value and lifecycle stage
• We agree on an initial segmentation model and priority segment
• I write the tailored campaign, you review and then launch to that group