You can’t fix your funnel if you don’t see it from the customer’s perspective. I’ll create clear personas and journey maps that show who your key customers are, what they care about and how they move from first contact to purchase.

What you get
• 2–4 customer personas with goals, pains and decision drivers
• Overview of key channels and touchpoints for each persona
• Journey maps from awareness to decision (and, if relevant, retention)
• Identification of friction points and moments of opportunity
• Suggestions for content and messaging tailored to each stage

How it works
• You share any existing research, sales insights and audience data
• I review your offers, analytics (if available) and current content
• I synthesise everything into personas and journey maps
• You review, correct or add nuance from your real-world experience
• I finalise the documents so your marketing, product and sales teams can use them