I will turn your mascot into a clear, consistent character your whole team can use in marketing and brand communication – not just a short story, but a strategic brand document your copywriters, designers and social media team can follow so your mascot feels consistent, memorable and on-brand across all channels.

What you get
• A detailed mascot “character bible” (up to 20 pages) in PDF format
• Origin story and strong link to your brand values
• Full personality profile: traits, strengths, weaknesses, quirks
• Voice & tone guidelines with example phrases and do’s/don’ts
• Practical ideas and scenarios for using the mascot in campaigns, socials, website and ads
• Up to 2 revision rounds based on your feedback

How it works
• You fill in a short brand questionnaire and share mascot visuals or concepts
• I analyse your brand, audience and tone of voice
• I create the full backstory and character bible, then refine it based on your feedback