This guide becomes the rulebook for your brand on social. I’ll define how you sound, what you say and how you respond so everyone on your team can create consistent, on-brand posts.

What you get
• Overview of your brand personality and social media goals
• Voice and tone guidelines with examples of on-brand and off-brand posts
• Emoji, formatting and caption length preferences tailored to each platform
• Hashtag and CTA guidelines, plus basic do’s and don’ts for engagement
• Response templates and principles for handling both positive and negative comments

How it works
• You share your brand guidelines, social links and main platforms
• I review your current presence and note inconsistencies or missed opportunities
• I create the voice and style guide in a structured, easy-to-use document
• You review with your team and request any adjustments
• You roll out the guide so all future posts and replies follow the same standard