Your website will be easier to maintain when everyone writes in the same voice. I’ll create a practical guide that defines how your brand sounds online, with clear rules and examples for your team to follow.

What you get
• 8–12 page voice and tone guide focused on website copy
• 4–6 core voice traits with do/don’t examples for each
• Guidance for key page types: home, product or service, blog, support and legal
• Example headlines, CTAs and error messages written in your brand voice
• Simple checklist writers can use before publishing new pages

How it works
• You share your existing site, brand guidelines and 5–10 content samples
• I analyse strengths and inconsistencies in your current copy
• I define your web voice and tone and assemble the guide with concrete examples
• You review, request adjustments and approve the final document
• You distribute the guide so all new website content feels consistent and on-brand