Different writers shouldn’t make your brand sound like different companies. I’ll develop a practical tone of voice guide that explains how you speak, what you avoid and gives concrete examples so anyone can write confidently on-brand.

What you get
• Discovery of your brand personality, values and communication goals
• 1 concise tone guide (8–15 pages) in an easy-to-share format
• Description of core voice traits with do/don’t examples
• Sample rewrites of real copy in the new tone
• Guidance on grammar, emoji usage, formality and jargon
• Checklist for reviewing new content against the guide

How it works
• You provide existing materials, competitors and any style preferences
• I analyse current copy to spot inconsistencies and strengths
• We run a workshop-style call to agree tone directions
• I create the guide, gather your feedback and refine the final version