A mission statement should be clear and energising, not vague and forgettable. I’ll take your existing mission (or rough draft) and reshape it into a short, strong statement your team and customers can actually remember and believe in.

What you get
• Review of your current mission statement and brand context
• Clarified purpose, audience and scope for the mission language
• Several mission wording options, including concise and fuller versions
• Short explanation of why each option works and how it can be used
• Final chosen mission statement polished and ready for public use

How it works
• You share your current statement, brand strategy and any constraints
• I analyse where the mission is unclear, generic or misaligned
• I draft alternative mission statements and send them in one document
• You discuss internally, choose a direction and request refinements
• I finalise the wording so you can roll it out across your materials