A clear archetype gives your brand a recognisable personality. I’ll identify the archetype that best fits your brand and translate it into concrete messaging pillars you can use across your marketing.

What you get
• Brand archetype assessment based on your story, audience and goals
• Explanation of your primary archetype (and secondary, if relevant) in everyday language
• Key traits, strengths and risks associated with that archetype
• Messaging pillars and example phrases that reflect the chosen personality
• Practical ideas for how the archetype should show up in content, offers and visuals

How it works
• You complete a short questionnaire and share brand materials
• I review your positioning, tone and current communication style
• I analyse which archetype(s) align best with your brand
• I create a messaging map and examples tied to that archetype
• You review, ask questions and start using the framework in your content planning