B2B Newsletter Strategy & First 4 Issues
A B2B newsletter should feel like a must-read resource, not another promo blast. I’ll design a strategy and write the first four issues so you start with a clear structure, strong topics and a consistent voice.
What you get
• Newsletter positioning and goal definition (who it serves and why)
• Content pillars and recurring sections or themes
• Schedule recommendation and basic metrics to watch
• Four complete newsletter issues written in your brand voice
• Subject line options and preview text for each issue
• Suggestions for CTAs that nurture leads without being pushy
How it works
• You share your audience details, offers and existing content
• I review your site, sales process and any past emails
• I define the strategy and outline the first few issues
• I write the four newsletters and send them for review
• You request changes and I refine everything into ready-to-send emails