Choosing a tagline often stalls branding projects. I’ll create 5 distinct tagline options with clear rationales and A/B testing suggestions so you can make a data-informed decision instead of debating endlessly in internal meetings.

What you get
• 5 tagline options aligned with your positioning and audience
• Short explanation of the promise, tone and usage for each line
• Ideas for where to deploy each tagline in tests (site hero, ads, email)
• Simple A/B test plan with 2–3 metrics to track success

How it works
• You provide brand story, offers, competitors and current messaging
• I explore angles (benefit, personality, category, emotional hook)
• I write tagline options plus rationales and testing ideas
• You shortlist favourites, run tests and keep the winner everywhere