Brand Voice Dos & Don’ts Guide

Brand Voice Dos & Don’ts Guide

I’ll turn your brand voice into a simple, 1-page cheat sheet that shows exactly how to sound in real situations. Your team will see at a glance what to say, what to avoid and how to keep copy consistent across 5–10 everyday scenarios.

 

What you get
• 1-page Brand Voice Dos & Don’ts chart in PDF format
• 4–6 core voice traits with short explanations and example phrases
• 10–15 “Do say this” examples matched with “Don’t say that” alternatives
• Guidance for 5–10 situations such as website copy, support replies and social posts
• Editable source file so you can update language as the brand evolves

 

How it works
• You share existing guidelines, 3–5 content samples and a short questionnaire
• I analyse tone, strengths and inconsistencies in your current communication
• I define clear voice traits and build them into a visual Dos & Don’ts chart
• You review, request tweaks and approve the final guide
• You share the guide with writers, designers and agencies to keep output aligned

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