A strong slogan gives your brand or campaign a memorable hook. I’ll create five different slogan or tagline options so you can choose the line that best captures your promise.

What you get
• Short briefing questions to clarify your positioning, audience and tone
• 5 unique slogan or tagline options for one brand, product or campaign
• Each option exploring a different angle such as benefit, emotion or personality
• Short rationale explaining the thinking behind each suggestion
• Tips on where and how each line can be used in your branding and ads

How it works
• You share background on your brand, offer, competitors and any existing lines
• I research your space and collect examples of what others are using
• I brainstorm, refine and shortlist five strong, on-brief options
• You review, request minor wording tweaks and decide which to test in the market