Understanding how one key competitor communicates can reveal quick wins for your own content. I’ll analyse a competitor’s site and blog to show what they’re doing well and where you can stand out.

What you get
• Review of one main competitor’s website and blog content
• Summary of their primary content themes, tone and positioning
• Notes on posting frequency, formats and calls-to-action they use
• Highlights of their strongest content pieces and obvious gaps
• Practical recommendations for differentiating your own content strategy

How it works
• You share your website, niche and the competitor you want analysed
• I review their content through the eyes of a potential customer
• I compile findings into a concise, easy-to-read snapshot report
• You review the report and ask questions about specific insights
• You use the recommendations to adjust your own content priorities