When unflattering content ranks for your brand name, you need a long-term plan to change the story. I’ll design a search engine reputation management “push-down” strategy that focuses on creating and promoting stronger, positive content.

What you get
• Review of current search results for your brand and key individuals
• Identification of which negative or unwanted results are most harmful
• Strategy for building and optimising positive content across owned and third-party sites
• Content brief ideas for articles, profiles, interviews and other assets that can rank
• High-level plan for publishing, link building and ongoing monitoring

How it works
• You share your main branded queries, goals and any constraints
• I analyse the current search landscape and your existing online assets
• I develop a detailed push-down strategy and content roadmap
• You review, discuss feasibility with your legal/PR/SEO partners and request adjustments
• I refine the strategy document so you can implement it with your internal team or external agencies