Homepage Copy A/B Test Variants

Homepage Copy A/B Test Variants

Instead of guessing which homepage message will convert best, you can test it. I’ll create alternative versions of your key homepage sections so you can run A/B tests and let real data show what resonates with your visitors.

 

What you get
• Short audit of your current homepage and its main jobs (explain, reassure, convert)
• Clear testing hypothesis and guidance on which sections to experiment with
• Two to three copy variations for critical areas (hero, subhead, primary CTA, key proof sections)
• Consistent messaging frameworks you can reuse across other pages and campaigns
• Suggestions for simple metrics and test durations to get reliable results

 

How it works
• You share your current homepage URL, analytics snapshot (if available) and goals
• I review your page, product, audience and 1–2 main competitors
• I develop alternative copy variants and organise them by section
• You review and choose which variants to test, requesting tweaks if needed
• You or your team set up the A/B tests and use the copy as provided

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