This is the full verbal backbone of your brand. I’ll create a complete messaging platform that captures your story, audience, value and voice so every piece of content feels aligned and on-purpose.

What you get
• Brand story and origin narrative aligned with your strategy
• Mission, vision and purpose statements that sound human, not generic
• Audience segments with core needs, objections and key messages
• Messaging pillars, proof points and sample phrases
• Tone of voice guidelines with examples of do’s and don’ts
• Summary you can share with writers, agencies and internal teams

How it works
• You share background docs, strategy, audience research and existing copy
• We clarify scope, priorities and any non-negotiable phrases or claims
• I draft the full messaging platform and structure it for easy reference
• You review with stakeholders and request refinements
• I finalise the platform and deliver it as a document your whole team can use