If different people write for your brand, you need shared rules. I’ll create practical brand voice guidelines that show your team how to sound consistent across emails, social, web copy and more.

What you get
• Definition of your brand voice attributes with examples
• Tone guidance for different situations (selling, apologising, educating)
• Sample phrases and swap-outs to avoid off-brand language
• Short “before vs after” examples for typical content pieces
• Compact, easy-to-share document for writers, marketers and support

How it works
• You share existing content, brand strategy and any style guides
• I analyse your current voice and where it’s inconsistent
• I draft the structure and key rules for your voice guide
• You review and give feedback on language and emphasis
• I refine the guidelines into a final version for your team