Successful e-commerce brands need consistent messaging across product pages, emails and ads. I’ll create a content and messaging strategy that clarifies how you talk about your products and why customers should choose you.

What you get
• Overview of your brand positioning and key differentiators
• Messaging pillars you can reuse across the store and campaigns
• Suggestions for product page copy structure and must-have elements
• Ideas for content types (blogs, guides, emails) that support sales
• Recommendations for tone of voice and storytelling themes
• Prioritised action list for improving or creating content

How it works
• You share your store, main products and business goals
• I review your current content and a few competitor sites
• I develop the messaging framework and content recommendations
• You review the plan and request clarifications or changes
• I finalise the strategy document you can use with writers and designers