This is a focused strategic engagement to define your brand’s core message and positioning. We start with an intensive 3-hour brand strategy workshop with your key stakeholders and turn the outcomes, together with a focused market analysis, into a practical messaging guide your whole team can follow.

What you get
• 3-hour brand strategy workshop with key stakeholders
• Brand Messaging Platform PDF (approx. 10–25 pages)
• Clear mission, vision and brand purpose statements
• Differentiated value proposition and key benefit messages
• Ideal customer personas with needs, pains and buying triggers
• Core messaging pillars, taglines and proof points
• Tone of voice guidelines with examples and do’s/don’ts
• Practical recommendations for aligning website, campaigns and social media

How it works
• You share basic information, existing materials and goals for the brand
• I review your market, competitors and current messaging
• We run a structured 3-hour workshop with your key stakeholders
• I develop the full Brand Messaging Platform and send you a draft
• You provide feedback and I refine the guide into the final version